Thunderkick Names Johanna Backlund as Head of Marketing

Independent slots developer Thunderkick has announced the promotion of Johanna Backlund to Head of Marketing. The move comes as Backlund approaches her second anniversary with the company, during which she has led the development and execution of its marketing strategy.
With over two decades of experience in the industry, Backlund will now focus on strengthening Thunderkick’s brand presence in key markets worldwide. This includes expanding the company’s reach in Latin America and Canada, as well as maintaining its strong position within the European iGaming sector.
Thunderkick’s Chief Commercial Officer, Svante Sahlström, praised Backlund’s contributions, stating:
“Johanna is an integral part of Thunderkick’s operations, planning and executing campaigns with ruthless efficiency. Having her step into the role of Head of Marketing was a natural progression, and we have no doubt she will continue to deliver exceptional results.”
Backlund expressed her enthusiasm for her new role, saying:
“January 2025 will mark my second anniversary with Thunderkick, and I am incredibly excited to kick off the new year as Head of Marketing. It has been a pleasure to work with such a talented and motivated group of colleagues, and I look forward to facilitating the company’s future success.”
Thunderkick remains focused on enhancing its global footprint, with Backlund playing a central role in driving new business opportunities through increased brand awareness.