GameOn Launches New Marketing Division, Embraces Industry Evolution
Leading B2B PR agency GameOn has launched a new marketing division in 2024 to meet the evolving demands of the igaming industry. The division, spearheaded by Sarah Blackburn and Alex Wilson, focuses on providing fractional Chief Marketing Officer (CMO) services and marketing support for businesses, particularly start-ups.
A Natural Evolution for GameOn
GameOn, a respected player in the igaming sector for nearly 20 years, has consistently adapted to the industry’s shifting landscape. Recognising the need for diversification, Blackburn and Wilson pooled their extensive experience to form this new division. While Blackburn brings deep industry knowledge and established connections, Wilson contributes expertise in working with start-ups and diverse marketing roles.
Their shared goal is to empower smaller businesses with tailored marketing strategies, leveraging their combined insights to accelerate growth and establish strong brand identities.
The Impact of Change
The igaming industry has seen significant transformations in recent years, driven partly by the effects of the COVID-19 pandemic. Remote work, flexible schedules, and a re-evaluation of traditional office setups have redefined operational norms. Businesses are increasingly adopting fractional hiring practices to optimise resources and gain fresh perspectives.
“One of the most valuable lessons we’ve learned is that success often comes from acknowledging the limits of your own knowledge,” Blackburn explained. “By integrating outside expertise—whether through freelance talent or fractional C-suite executives—companies can challenge assumptions and spark innovation.”
The Rise of Fractional Roles
Fractional roles, particularly fractional CMOs, are gaining traction in the igaming industry. These professionals bring diverse experience from various sectors, introducing fresh ideas and proven strategies. For start-ups, accessing this level of expertise can accelerate decision-making, streamline processes, and reduce trial-and-error phases.
In a competitive industry like igaming, reputation and market presence are crucial. Fractional CMOs offer long-term branding strategies and help businesses build credibility, making them invaluable assets for emerging companies.
Adapting to Stay Ahead
Blackburn and Wilson encourage industry leaders to embrace change and take calculated risks. “Staying stagnant isn’t an option if you want to grow,” said Wilson. “Our new division reflects a broader shift in the industry’s culture, and we’re excited to be part of that evolution.”
By addressing the growing demand for fractional talent and flexible solutions, GameOn aims to remain at the forefront of industry innovation while helping businesses navigate and thrive in an ever-changing environment.
GameOn’s marketing division underscores the importance of adaptability in a rapidly evolving industry. By championing collaboration and introducing fractional roles, the company sets an example of innovation and forward-thinking leadership in igaming.
