Australia Weighs Ban on In-Stadium Gambling Ads Amid Broader Reform Talks

The Australian Government is considering a ban on in-stadium gambling advertisements, focusing on digital sideline ads during major sporting events such as AFL and NRL matches. This proposal follows growing public concerns about the impact of gambling promotions on young audiences.
The proposed ban would target highly visible gambling advertisements displayed on stadium sidelines and could extend to betting company logos on team uniforms. Advocates, including Tim Costello of the Alliance for Gambling Reform, have been vocal about the need for stricter measures, describing these ads as harmful, particularly for young viewers.
Costello stated that gambling advertisements normalise betting as part of sports culture, shaping perceptions among children. He and other reform supporters are calling for a total ban on gambling ads across all platforms.
Communications Minister Michelle Rowland has expressed support for reforms, including limiting sideline ads and possibly restricting team uniform logos. However, she has indicated that a comprehensive advertising ban is unlikely at this stage. Implementing these changes would require collaboration with state and territory governments.
The timing and specifics of the proposed measures remain unclear, with Rowland’s office refraining from providing further details. The initiative has sparked a debate, balancing advocacy for stronger restrictions against financial interests of sports broadcasters and betting companies.
As discussions continue, it is uncertain whether these partial reforms will address the broader concerns raised by anti-gambling campaigners. The outcome could reshape the way gambling is promoted in Australian sports, potentially setting a precedent for future advertising regulations.