Celtic FC Secures Historic Three-Year Sponsorship Extension with Dafabet
Celtic Football Club has extended its front-of-shirt sponsorship deal with Dafabet for an additional three years, marking the longest partnership of its kind in the club’s history.
- Dafabet will remain Celtic’s front-of-shirt sponsor until at least 2029.
- The collaboration began in 2015, with Dafabet first appearing on the club’s kit in 2016.
- This extension cements Dafabet as Celtic’s longest-serving shirt sponsor.
Extended Partnership Highlights
Dafabet and Celtic FC have announced a three-year extension of their sponsorship agreement. By the conclusion of this new deal, Dafabet will have been featured on Celtic’s kit for 12 years, a record for the club’s front-of-shirt sponsorship.
The partnership dates back to 2015, when Dafabet became Celtic’s International Betting Partner. Their logo first appeared on the iconic Hoops jersey at the start of the 2016/17 season, a campaign famously remembered as the club’s “Invincible Season.”
Dafabet has been active beyond Scottish football, partnering with AFC Bournemouth in the English Premier League and signing a three-year sponsorship deal with Cricket South Africa in August.
Statements from the Partners
John Cruces, Dafabet’s Head of Sponsorship, expressed pride in the partnership’s longevity, saying:
“To be the longest front-of-shirt partner on such an iconic and worldwide-recognised shirt is a proud moment. The measure of success the club has had during our partnership is incredible, and we look forward to achieving more together.”
Celtic Chief Executive Michael Nicholson echoed this sentiment, highlighting the mutual benefits of the collaboration:
“Dafabet has been a hugely important partner for the club, not just in sponsorship but also through their meaningful contributions to our charitable and community initiatives. Their continued commitment allows us to look to the future with confidence.”
Future Implications
As the partnership strengthens, Celtic FC remains well-positioned to maintain its commercial success and community-driven initiatives. This announcement also comes as gambling sponsorships face increasing restrictions in sports, with the English Premier League set to ban front-of-shirt gambling sponsors by the 2026/27 season.
