Veikkaus Secures Partnership Extension with Finnish Ice Hockey Until 2030

Finnish state-owned gaming company Veikkaus has confirmed a long-term extension of its partnership with the Finnish Ice Hockey Association, set to run until 2030.

Details of the Agreement
The extended agreement strengthens Veikkaus’ support for Finnish ice hockey, covering the men’s and women’s national teams, the under-20 national team, and the Aurora League. This collaboration highlights Veikkaus’ continued commitment to Finnish sports, with both parties working together for years on various initiatives.

Official Statement
Reija Laaksonen, Veikkaus’ executive vice president for people, culture, and communications, commented on the renewed deal:
“At Veikkaus, we have a long-standing and successful cooperation with Finnish ice hockey. It’s very important to us that this long and successful journey continues for many years to come.”

The partnership extension ensures the continuation of vital support for Finnish ice hockey at multiple levels, emphasizing Veikkaus’ role in promoting and sustaining the sport in Finland.