Aristocrat Interactive Strengthens Mexican Market Position with Big Bola Partnership

Aristocrat Interactive has expanded its partnership with Big Bola in Mexico, introducing advanced iGaming solutions and services to the operator’s portfolio.

• Partnership Expansion: Aristocrat Interactive will now provide Big Bola with a comprehensive suite of digital tools, including its Player Account Management (PAM) system and sportsbook solution.
• Enhanced Offerings: The agreement includes retail sports betting technologies, such as over-the-counter solutions and self-service betting terminals.
• Real-Time Engagement: Aristocrat’s systems enable Big Bola to access real-time player engagement tools, advanced payment methods, and API integration capabilities.

This collaboration marks a significant step for Big Bola, a leading casino operator in Mexico, as it continues to strengthen its online presence. Big Bola’s COO and Business Development Head, Emilio Quirós, highlighted the importance of this partnership, stating:

“With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform. Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”

Aristocrat’s Broader Strategy

The deal aligns with Aristocrat’s broader strategy of connecting land-based and digital gaming experiences in key markets. Aristocrat Interactive’s Chief Strategy Officer, Tsachi Maimon, remarked:

“We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business. This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”

This announcement follows other recent milestones for Aristocrat, including regulatory approvals in the UAE, the appointment of Anne Tucker as Chief Legal Officer, and plans to divest its casual gaming subsidiary, Plarium, for $620 million.

With Aristocrat’s advanced iGaming solutions, Big Bola is well-positioned to elevate its player engagement and expand its market share in Mexico. This partnership is expected to set a new standard for digital and land-based gaming integration in the region.